Event Analysis

Summary

Terminus Acquires Zylotech, Launches Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data. Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account- based marketing (ABM) The 2021 State of ABM in Europe report uncovered that while US marketers are more advanced, there*s tremendous interest in adopting account-Based practices by European companies.

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