Event Analysis
Programmatic DOOH, DOOH, OOH
Summary
Programmatic digital OOH (DOOH) will be a vital channel for digital marketers in 2021. OOH industry has been shaping its future, building an arsenal of digital screens, arming itself with data and strengthening itself with programmatic capabilities, says Alexie Lopez, director DSP partnerships at Broadsign.
Reference Articles
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