Event Analysis

Optimisation, Cookieless, Neutronian, Perion, Adtech, DCO


Dynamic Creative Optimisation (DCO) is an advertising technology and practice that automates the development of different components within a digital ad. The technology and data that power some of the DCO scenarios will require some changes. Perion’s data scientists developed a proprietary AI technology that identify “common ground” traits that drive predictable and scalable target audience results across all devices, based on a variety of real time data signals.

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