Event Analysis

Mercedes Benz, IAA, EQA


Mercedes-Benz unveils Project MAYBACH in honor of late fashion designer Virgil Abloh. The concept vehicle features a luxurious interior, but is also rugged and ready for off-road travel. Daimler CEO Ola Källenius said the automotive industry was “in the middle of a transformation’ Mercedes-Benz Cars division sold over 160,000 plug-in hybrids and all-electric vehicles in 2020, a tripling compared to the previous year.

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