Q&A

Introduction

SparkAmplify’s Social Proof Index provide brands a score based on their media outreach efforts and placement results. SP Index is an industry-first index that takes into a brand’s social proof based on social share, placement number, placement announced time, placements quality, impression and search ranking.

SP Index is scaled from 0 to 100. Every brand on SparkAmplify has its own index and often updated to reflect current results and trending. Example: A brand with SP Index of 90 means it has better media exposure results compared to with another brand with a score of 50.

Brand
Social Proof Index (SP Index) quantitatively measures a brand’s press coverage in terms of social share, placement number, placements quality, impression and search ranking. Brands with higher SP Index can distinguish itself from other brands in the same industry allowing them to achieve business success.

Media
Social Proof Index (SP Index) helps journalists filter out the noise and concentrate on media worthy sources. By filtering brands with high Social Proof Index, journalists can quantitatively measure a brand’s press coverage performance.